Project Overview

Strength & Endurance (S&E) came to us looking for a logo redesign. S&E started out as a small running club and has since evolved into a full-sized fitness gym with personal training, group classes, and boxing.

Although there was sentimental value in the old logo, they knew it was time to redesign the logo to match the current status of the gym.

Logo Strategy

During the discovery process, S&E noted that they wanted a logo that was modern and inviting and incorporated the dark purple that they use across social media.

The challenge here was that we decided it was best to omit any fitness elements from the logo so that the logo remained timeless in case they switched directions.

Logo Solution

After an exhaustive series of rough drafts, S&E loved the shield-style logo we decided on. After a few rounds of revisions, a full suite of responsive logos was created and is sure to last them for many years to come!

See How They’re Using Their New Logo on Instagram!