Botello’s Plumbing
Logo Redesign | Brand Identity | Brand Strategy
Logo Redesign for Botello’s Plumbing, a trusted and reliable plumber proudly serving the Waco community.
Botello’s Plumbing contacted our agency with a branding problem we see all too often; they have an established business but have never had a real logo made. This caused identity issues since business cards, work uniforms, and any official company communications all had varying logos.
Mr. Botello presented Octiv Multimedia with a sketch that he had drawn and wanted to be the foundation of the new logo with specific objectives.
Client-provided sketch
1st round of rough drafts
1st round of revisions
After the 1st round of revisions Mr. Botello liked the direction it was heading but felt it was becoming a bit too traditional. He then gave us creative liberty to make some adjustments as we saw fit.
New Logo
We opted to remove the outer circles to eliminate that badge/patch-like feel and incorporate a slightly more modern, yet legible script font. By putting more emphasis on the name of the company and highlighting the core elements, the logo is now more adaptable for various applications and will be timeless for many years to come.
The primary objectives of this project were to keep true to the original sketch, clean lines and bold colors, and be easily recognizable as a plumbing company; Mr. Botello wanted to stay away from anything too modern or indistinguishable.
Thank you for calling Botello’s Plumbing…
Classic business cards that leave a lasting first impression.
Old Business Cards
New Business Cards
Trustworthy & Approachable
Mr. Botello has been in business for over 20 years and is recognized throughout the community for his trustworthiness and reliability.
A clean sans-serif typeface for bold headlines and traditional, yet timeless serif are about as trustworthy and traditional that emote the same level of confidence when doing business with Botello’s Plumbing.
Bold, Traditional Colors
never go out of style.
Show up with confidence.
“Y’all are amazing! Thank you so much for working on what we’ve been wanting to do for years!! You guys totally rocked it!”